We made some sauce.
Nearly a decade ago, my wife and I took a bold leap and launched our own brand—Blonde Beard’s, the world’s first craft wing sauce company. Drawing on skills honed throughout our careers, we’ve built a fast-growing, innovation-driven brand in the CPG space that is also leading innovation in the category.
Brand Identity
Success in the CPG space depends on many factors, but few are as critical as a strong brand identity. I developed, executed, and continue to oversee every aspect of Blonde Beard’s award-winning brand, which has been a cornerstone of our growth and recognition.
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Advertising
Creating memorable, unique brand experiences requires collaboration. I build and lead outsourced creative teams, driving innovation while ensuring consistency with Blonde Beard’s established brand standards and voice.
E-commerce + Social Media
I built Blonde Beard’s Shopify website and Amazon listing & storefront, performing keyword research and listing optimization. I managed an e-commerce agency that drove campaigns across both platforms—resulting in a 250% revenue increase. With profitable email campaigns delivering a 4:1 ROAS, e-commerce has become a strong and steadily growing revenue stream.
Innovation
I consistently drive product innovation by leveraging market trends and sales data to develop offerings aligned with consumer demand. The Sprouts partnership with the SEC, for example, inspired the concept of officially licensed products and kits.
Consumers are driving demand for bold, innovative condiments—Buffalo Mayo sales grew 96% last year, while traditional Mayo rose only 8%. Blonde Beard’s is tapping into that momentum by expanding our product line across the condiment aisle.
Founder / Operations Rolls
Like most business owners, I’ve worn many hats — including taking on the responsibilities of both President and COO to drive growth and operations.
