The Future of Social.
Keep Social Media Social was founded to challenge the norms of social media—prioritizing ethics, kindness, and authenticity over clicks and clout. When the agency approached me, they needed a complete rebrand that would resonate with a broad audience while striking a balance between youthful energy and professional credibility.
Logo Redesign
How do you make social media feel approachable, friendly, fair, and fun? Start with a bold color palette, soft lines, and organic shapes—visual cues that invite connection and trust.
Icon Illustrations
I crafted custom illustrated icons that align with the brand’s visual identity. Using organic shapes and soft edges, the icons were designed to reflect the brand’s tone and personality.
Brand Book
I designed this brand book to help others understand and create assets that align with Keep Social Media Social’s identity. The system reflects the brand’s playful, people-first personality while providing clear standards for consistent, intentional design.
