Roamin' through Wyomin'.
We launched a campaign in the states directly surrounding Wyoming to encourage people to hit the highway and explore the state by taking a road trip. Vintage travel illustrations were the inspiration behind the art direction of the work. We made more than 50 billboards, bus boards, gas pump toppers, a tv spot, and most importantly, tens of thousands of travel stickers.​​​​​​​
Outdoor
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TV spot
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